The Oral Alliance combines Splash's distinctive sensory innovation with Nicopack's manufacturing, scaling and distribution capabilities - creating one integrated route from idea to market.
This joint venture is unique in the industry. The Oral Alliance combines complementary strengths in one full-service proposition. Splash develops differentiated oral experiences and the technical platforms behind them, while Nicopack contributes industrial manufacturing, rapid scale-up and distribution. Together, the partners give brands a direct path from concept and formulation through production and commercial rollout - closing the gap between a compelling consumer idea and a product that can be manufactured, scaled, distributed and experienced around the world.
Splash brings a distinctive sensory innovation platform to the alliance. Its signature fizz creates a lively, effervescent sensation for modern oral formats, adding movement, refreshment and product theatre inside the mouth. This gives brands an experience that consumers can immediately feel and remember. In a category where many products can look similar, fizz provides a clear sensory signature and a powerful foundation for differentiated product development.
Nicopack provides the operational engine required to turn those ideas into repeatable commercial products. Its manufacturing expertise, quality-led execution, capacity, scale-up discipline and distribution capabilities allow the alliance to move beyond prototypes and support demanding customer programmes with speed and reliability. This combination connects Splash's innovation strength with the infrastructure needed for dependable market delivery.
The alliance, headed by its co-founder Klaus Hagen and Sami Säämänen, is further strengthened by exceptional contacts and direct access to decision-makers across nicotine and beverages. These relationships connect modern oral products with expertise in flavour, refreshment and consumer experience, accelerating customer dialogue and routes to market. The result is a focused partnership built around a simple promise: one alliance, from innovation to market, delivering new oral experiences to the world.
The Oral AllianceDelivering new oral experiences to the world.