Pouch applications
A familiar format transformed by stable foam, movement and a differentiated sensory signature.
The sensory platform
The next phase of modern oral is an experience.
We transform oral formats into active, memorable sensory journeys through stable foam, fast activation, movement and distinctive mouthfeel.
Explore the platformA category in motion
The first phase delivered. The next phase performs.
The first generation of modern oral was shaped by functional delivery. The next will be defined by what people can feel, recognise and remember.
We do not offer a single product or format. We provide a sensory technology platform designed to bring movement, energy and an unmistakable experience to devices, pouches and new oral systems still to come.
Experience, engineered
Thousands of tiny reactions. One unmistakable experience.
The mountain represents our principle: precisely managed micro-reactions working together to create one coherent sensory journey.
Stable foam
Acting as a chemical micropump, the foam delivers up to 90%+ of the actives through a precisely orchestrated chain reaction.
Fast activation
The experience comes alive quickly, giving each format an immediate and distinctive opening.
Flavour in motion
Stable foam, movement and flavour work together as one connected sensory system.
Evolving mouthfeel
The sensation changes over time, building a journey with a beginning, progression and finish.
A memorable ritual
The result is a sensory signature people can feel, recognise and associate with a brand.
Modern oral 2.0
From functional delivery to active experience.
The first phaseEfficient, functional delivery
The next phaseSensory performance that people remember
One platform. Multiple expressions.
Built beyond a single format.
We provide a sensory foundation that can be configured for different delivery systems, product architectures and consumer rituals.
Device experiences
New ways to activate, control and experience modern oral through designed systems and distinctive rituals.
Future formats
A flexible platform for new oral systems, new product architectures and experiences yet to be created.
The experience system
Six dimensions. One sensory signature.
Stable foam
Activation
Flavour
Mouthfeel
Texture
Ritual
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A protected platform
Granted patents support the experience.
A broad intellectual-property foundation protects the technology and creates a strong base for differentiated development across multiple formats.
From innovation to market
A game-changing experience, built to scale.
We create the sensory platform and connect it with development, manufacturing, scale and global distribution.
Discover the full-service proposition